The Museum Inside Me: An online socio-cultural connector in times of physical isolation

Marlen Mouliou (Greece)

Live talk on Friday 30 October 16:00-17:00 Eastern European Time (14:00-15:00 GMT)

How can an unprecedented global crisis, like COVID-19, be a catalyst for the making of an online socio-cultural project about museums and the museum itself as an institution? How can the museum as a concept and frame of mind provide an intellectual tool and the evocative process for understanding our personal and collective identities and the meaning of our cultural experiences and life through them? How can an online community participatory project strengthen the idea of the museum as a field of inspiration and connection that concerns us all and gives us agility and hope to overcome personal fears and physical (perhaps also social) isolation?

These, and many more, open challenges were behind the initiative The Museum Inside Me, a museum of positive thinking composed of two photo collections on Facebook and Instagram. Created in March 2020 by a team of three professionals in the field of museums and cultural management, The Museum Inside Me acted as a bridge of communication and expression between citizens in the difficult period of lockdown (mainly in Greece). Based on the force of its participatory, evocative and anthropocentric spirit, it also envisioned to widen up its activities and role after the lockdown was over in order to enhance the exposure of museums in the public domain and their relevance in everyday social life.

In the presentation, I’ll outline the principles behind the creation of this project, the practical steps of its making, its content and meaning, its social impact among the community of its followers, and its potential as a strategic option for bringing ‘non-believers’ closer to the meaningful mental and psychic space of the museum.

 

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